A digital marketing sales funnel will help you find the right clients without breaking the bank.
You are already doing so many things well–serving your clients with great products and services and doing it with respect and care. Still, if you’re like most business owners and marketing directors, you’re probably asking, How do I get more out of my marketing dollars?
We’ll answer that question with hard data and insights, then give you a system that helps you clarify your message and build an efficient sales funnel, so your hard work gets you the results you deserve.
You’ll have a system that is measurable, repeatable, and scalable.
In Step One, you articulate your customer’s story, positioning your product or service as the trusted guide.
Your Messaging Platform then serves to connect your customer’s problem with your product or service’s unique value proposition.
The result? A message that is true, meaningful and relevant to your customer.
The Story Brand script leads to a messaging platform where your value proposition intersects with your client’s story. We deliver this early in the process, as an “add on” value with the Story Brand script, and becomes the foundation on which all your messaging is built.
Campaign development describes your day-to-day marketing activities, including your lead generation PDF, and Facebook and Google AdWords advertising. With a staggering number of options, we help you find the right channels for your message.
Our sales funnel strategy integrates inbound practices (attraction through value-add content offers) and outbound practices (like display advertising and other traditional marketing activities). The goal is to build trust relationships, from awareness to consideration to decision to promotion.
Nurture marketing, typically done through email communication. We help you segment your audience, write compelling copy, and then automate these communication sequences so that a trusted relationship is built between you and your customer.
Website design serves your marketing goals, so we help you define your brand style, develop offers and site functionality to help you achieve business outcomes. Our team of designers, developers and strategists work together to deliver an effective and efficient website.
For your social media needs, we help you develop a strategy that resonates with your target audience. Your strategy will include no cost social media campaigns and progress to paid advertising, depending on your goals.
Using the StoryBrand script as a foundation, you receive copy that resonates with your target audience. Because copy writing is the heart beat of your marketing execution, we make sure you have a message that reaches the head and the heart.
Like a pilot flying without instrumentation, marketing without dashboards and analytics means you make decisions based on only what you see. We help you develop the dashboards and analytics that lead to strategic decision-making.
One financial advisory firm reversed a trend of declining numbers of new leads, and in 18 months increased new client appointments 275%, extending their businesses reach from a population area of 2 million to 38 million.
A software company evolved their marketing from trade show leads to a digital strategy that sourced 75% of their $31M sales pipeline, growing from $8M to $16M to $31M in just 24 months.
Pricing for Your Marketing Project
Your brand is not what you say about you, but what everyone else says about you. That’s why a brand is more than a tagline, logo, or trademark. Core to your brand is the answer to this question: What is the promise you will deliver on every day, no matter what?
We’ll help you build (or rebuild) your brand platform to create powerful and effective customer experiences, delivering on your brand promise every time.
Your client is the hero of the story, not your product or service. Story Brand puts your client at the center of the story, connecting your role as trusted guide and partner to your client’s greatest wants, needs and aspirations.
We’ll help you build your content strategy and plan, then make sure you have the resources to produce engaging content like blogs, white papers, infographics, ebooks, articles…even a published book if you need.
Implement a website where the design aligns to your customers’ experience, your brand dimensions, and your business goals.
That alignment includes your web design, collateral, lead generating content and messaging. It is your Story Brand Script brought to life, telling the story of your clients’ success.
Your sales funnel is developed through ongoing testing, analysis and optimization. It takes expertise. It takes time. And, it takes commitment.
We’ll start by helping you segment your audience and build experiences for prospects along each of the lifecycle stages– Awareness, Consideration, Decision & Delight.
We’ll help you make decisions about marketing automation tools, display advertising, nurture marketing, and a host of other questions, all of it dialed in to your StoryBrand Script.
