Messaging Platform
The Story Brand script leads to a messaging platform where your value proposition intersects with your client’s story. This is the foundation on which all your messaging is built.
Feel good about your marketing—maybe for the first time
Every good business owner or marketing director is constantly asking themselves, How do I get more out of my marketing dollars?
There are three ways: Create a message that resonates with your audience and share it through cost-effective digital ads. Then set up a digital marketing sales funnel that develops leads while you sleep.
We start at the ground level by crafting a message that puts your customer at the center of the story. Then, we collect the hard data and insights so we can choose the right method of sharing your message, whether that’s no-cost social media or paid ads. We put it all together with digital marketing tools and automated emails that nurture leads through the sales funnel. You’ll have a system that is measurable, repeatable, and scalable.
No more marketing efforts that don’t yield results. You’ll find the right clients without breaking the bank—and convert them without breaking your back.
Craft Your StoryBrand Script & Messaging Platform
Start with a StoryBrand script—a detailed playbook of your customer’s story, positioning your product or service as the trusted guide.
Your Messaging Platform then serves to connect your customer’s problem with your product or service’s unique value proposition.
The result? A message that is true, meaningful and relevant to your audience, which converts them to customers.
Then, Build Your Marketing Plan
Campaign Development
Day-to-day marketing activities including your lead generation PDF, and Facebook and Google AdWords advertising. With a staggering number of options, we help you find the right channels for your message.
Sales Funnel
Integrates inbound practices (attraction through content offers) and outbound practices (display advertising and more). You’ll build relationships, from awareness to consideration to decision to promotion.
Nurture Marketing
Typically done over email, we help you segment your audience, write compelling copy, and then automate these communication sequences so that a trusted relationship is built between you and your customer.
Website Design
We help you define brand style, develop offers and site functionality to help you achieve business goals. Our team of designers, developers and strategists work together to deliver an effective and efficient website.
Social Media
We develop a strategy that resonates with your target audience and includes no-cost social media campaigns that progress to paid advertising, depending on your goals.
Copy Writing
Using the StoryBrand script as a foundation, we write copy that builds trust with your target audience, reaches their head and the heart, and converts them to customers.
Dashboards & Analytics
Like a pilot flying without instrumentation, marketing without information means you make decisions based on only what you see. We develop the dashboards and analytics so you can make strategic decisions.
Your Final Deliverable:
A sales funnel-driven website that achieves results across all devices and platforms.
Case Studies
One financial advisory firm reversed a trend of declining numbers of new leads, and in 18 months increased new client appointments 275%, extending their businesses reach from a population area of 2 million to 38 million.
A software company evolved their marketing from trade show leads to a digital strategy that sourced 75% of their $31M sales pipeline, growing from $8M to $16M to $31M in just 24 months.
Pricing for Your Marketing Project
- Step One: Your Message
- Messaging Platform: Your Value Proposition, Tagline/One-liner (with the StoryBrand Script). Price is:
- $1500
- Step Two: Your Plan
- Sales Funnel Strategy & Building: Lead-generating PDF, lead nurture and campaign-building. Price starts at:
- $2500
- Step Three: Your Platform
- Wireframe, Website-Building, Landing Pages, dashboards and measures, Google Analytics. Price starts at:
- $4500
You’ll have the 4 Building Blocks of Effective Digital Marketing
Building Block
#1
Brand Experience
Your brand is not what you say about you, but what everyone else says about you. That’s why a brand is more than a tagline, logo, or trademark. Core to your brand is the answer to this question: What is the promise you will deliver on every day, no matter what?
We’ll help you build (or rebuild) your brand platform to create powerful and effective customer experiences, delivering on your brand promise every time.
Building Block
#2
Messaging & Content
Your client is the hero of the story, not your product or service. StoryBrand puts your client at the center of the story, connecting your role as trusted guide and partner to your client’s greatest wants, needs and aspirations.
We’ll help you build your content strategy and plan, then make sure you have the resources to produce engaging content like blogs, white papers, infographics, ebooks, articles, even a published book if necessary.
Building Block
#3
Website Design
Implement a website where the design aligns to your customers’ experience, your brand dimensions, and your business goals.
That alignment includes your web design, collateral, lead generating content and messaging. It is your StoryBrand script brought to life, telling the story of your clients’ success.
Building Block
#4
Sales Funnel Architecture
Your sales funnel is developed through ongoing testing, analysis and optimization. It takes expertise. It takes time and commitment.
We’ll start by segmenting your audience and build experiences for prospects along each of the lifecycle stages–Awareness, Consideration, Decision & Delight.
We’ll help you make decisions about marketing automation tools, display advertising, nurture marketing, and a host of other questions, all of it dialed in to your StoryBrand script.
