Entries by marc

Writing A Mission Statement

For many businesses, a mission statement is a boilerplate block of copy that explains what you do, in what region, and for how long. But it can be so much more… When a mission statement explains why a company does what it does, the words come alive, capturing the reader’s attention with a memorable call-to-arms. […]

What ‘Season’ is Your Business In?

I’ve experienced many seasons throughout my life—these times when a singular mission or particular theme resonated with me. A time to reflect, a time to focus on goals, a time to put my head down and work.   Last year, the pandemic stopped many businesses (on top of us, as people) in our tracks. With a […]